Filed under On The Job on July 11, 2008
Oh, Corporate America…God love ya. I’ve been out of your clutches for some time now, but occasionally I’m pulled back into your sweaty, nervous little palms. My last long-term relationship with you was at the almighty advertising giant, Ogilvy & Mather, where, for a number of years I saw you weave your time-consuming rules into even the most creative of environments - eventually banishing the souls of talented designers, copywriters and hard-working account executives to the halls of fear-based, timesheet obsessed, answer-only-to-stockholder hell. I mean, let’s be honest…countless corporate revisions does not an award-winning print ad make.
So, am I a corporate rebel? Do I stand ready to picket their every rule and legal CYA document? No. I get it. Order is necessary. Especially in corporations the size of small cities. Choas cannot reign. The bottom line is, well, the bottom line. No money, no employees. But the same could be said for the flip side. No employees, no money.
The complexities, intelligence and beauty of the human brain is priceless. Especially in industries that rely on that brilliance to ensure their very existence. So, can an employee thrive in Corporate America? Can a person be happy and challenged (in a good way)…inspired and appreciated. Absolutely. Pick up the next issue of Fortune’s “Top 100 Companies to Work For” and you’ll spot a common theme…a focus and commitment to employee satisfaction. It’s a simple concept, really. One that too few corporations have grasped. And that just boggles my mind. Because, in most cases, you will not only find these “Top 100″ companies on the “best to work for” list, you’ll also find them on the “most successful/profitable” list. Check out Google, Starbucks and even Oklahoma City-based Devon Energy…look at their corporate facilities, the gyms, the child care, the average salaries, paid sabbaticals and generous health care plans. And then look at the direct coorelation between those factors and low absenteeism, highly innovative products and services (generated by highly innovative minds) and extremely low turnover. It appears that the bottom line, employee-focused costs many corporations slash and burn are the very investments that would likely result in sky-rocketing profits. But that would mean common sense prevailed. And then Fortune would have to create a “Top One Million Companies to Work For” list and that would just require too much paper and eventually affect their bottom line. So, maybe this is all about keeping Fortune Magazine in business.
Heavy topic for a girl with a bright-pink blog (which I am soooo loving). And definitely a puzzling piece for a gal with a home-based business. How the heck does Corporate America affect me…outside of a client or two? Well, I’ve been pondering my next career move - one that may find me once again traipsing fluorescent-lit halls and canoodling with coworkers. But my collective career experiences have changed me. As my experience has grown, so have my expectations. If I’m to give up the freedom of Yoga pants, The View’s hot topics and mid-day showers (i.e. a flexible schedule), it best be for something worth the move. Put me in a conference room with ten folks frightened to speak and you’ll see me die a slow, painful death. Put me in an environment with bright, team-focused, creative minds and I’ll show you the money! Finding this elusive job is a pretty straight-forward, targeted goal, with a not-so-easy path.
So, help me out cyber-world. Is it worth a shot? Should I give up the comfort of home for a more energetic innovative environment? Which companies out there truly welcome a creative gal with a common-sense business approach? And will they sponsor that dream trip to Africa? Or at least provide free Starbucks? My guru Oprah says to put your dreams out there. So, here I am. Asking for my dream job to meet me somewhere in the cyber-middle and hoping they’re located somewhere near a beach. Ya know, it’s all about priorities. And gorgeous men jogging shirtless.
They Just Said...
Don’t do it.
I work for a corporation and while I LOVE it…it’s because I’m one of the few lucky ones. I work with an amazing group of intelligent, funny people who share my love for the job and who share my overly sarcastic sense of humor. And who love my shoes and love to take long lunches. What more could a girl ask for?
DD - what about that happy middle ground? Does it exist? A mid-sized company or even a smaller company not tethered to stockholders?
Fortune’s “Top 100 companies to Work For” is a meaningful list of thriving companies. Focus your search there; they’re usually fast-growing compamies with positions to fill. The employee-oriented attitude in such companies starts on the top floor, in the corner office. Mid- and low-level managers, seldom courageous souls, do not create this kind of environment. If Simon Legree (or a Mr. Nice) resides upstairs, those below him/her will crack a similar whip…the old trickle-down theory, if you will. I prefer my cave, but then again, I have a hairy back.
So not to sound all corporate and boring - more often than not small/mid companies want to grow. And fast. In doing so they need to monitor expenses. Especially if they are private and can’t rely on the markets to raise cash. They can’t grow fast if that money is being put towards a gym. At least not right away. I’m sure they set benchmarks they want to reach before indulging in the luxuries - sadly health care is part of that in some cases.
But the thing is, it’s usually the startups that don’t have these luxuries per se that are the most fun to work for because it’s basically a free for all. No restrictions. All ideas are potential gold mines.
It’s a trade off like everything else in life. Luxuries (gym, masseuse, health care, etc.) or Creativity and Flexibility.
OR! You could start something yourself and create a place where you would want to work.
I’m a Type A squared personality. As such I believe that if you can’t find it, do it yourself.
Maybe it’s time to expand from a one woman shop to a few more people? I think that sounds exciting. And that’s what you’re looking for!
Find a location near a beach. And near a SBUX. Barter with SBUX (or more likely a local coffee shop) to get discounted drinks (if not free) in exchange for your professional expertise. Hire interns from the local colleges/high school. Get a small business loan for women from the local bank. Buy faboo pink/black/white furniture for the office to match this faboo blog and you are off and running!
Don’t wait for someone else to build that little piece of corporate nirvana on the beach where the coffee flows freely. You can do it!!!
I’m getting excited just thinking about it.
I hear ya on the road blocks smaller companies come up against - especially when it comes to funds. I don’t think “employee-focused” has to mean gyms, or sabbaticals…it’s really just a feeling…a management style…a place for open forums, creative, innovative thinking and a lack of inhibitive fear.
To start your own venture, it’s important (in terms of hopefully becoming financially successful) that you find a way to create a business that is not only hour-to-dollar connected. That’s the tricky part. In freelance copywriting, I’m really tied to a particular project - based on hours required to complete it. And, as you know, there are only so many hours in the day (and night). So, there can be limitations. But I’m not tied to this particular career path. I have other ideas (always ideas!), and am often investigating the possibility of their success. And I’m not against getting back into the traditional work force. There’s a team dynamic - a collective energy that you lose when you go off on your own. It’s really just about finding the right place…the right fit. And to me that means a place where employees are valued, creativity AND common sense are present, and open minds prevail. Not sure that exists…but I sure hope it does!
Thanks for your comments. They’re very thought-provoking and well thought out. I’m glad to have you here with us!
Motley Fool comes to mind…they seem like a fun group of people. I don’t think they are very big either.
Cool! I’ll check ‘em out!